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Architecture + Interiors | London + Global

We are a design consultancy with an established reputation for providing innovative architecture and interior design direction to a growing network of international clients across the retail, hospitality and private residential sectors.

Show Dry

  • Status : Complete
  • Brief : Interior design for a flagship salon
  • Budget : Undisclosed
  • Location : Westbourne Grove, London
  • Size : 946 sq ft. 89 sqm
  • Construction Time : 10 weeks


Wilson Holloway were approached by haircare company Show Beauty to design their flagship blow-dry bar in Notting Hill. The client’s brief required a distinctive interior that responded to their brand and product range – a concept store that would distinguish them from the raft of blow bars that have recently opened across London.

The design was conceived as a reflection of the geometric forms of their physical product collection. The diamond grid on the glass perfume bottles has been scaled up to form an illuminated ‘quilted’ ceiling, with each pillow individually backlit. The ceiling grid served a dual purpose as a suspended ceiling, housing the mechanical ventilation services behind the frames.

The pillows were made using a polarising fibreglass polymer that creates the iridescent effect. Holloway and Li used 3D digital modelling to create the shape of the mould that was then fabricated using a CNC machine. The brand colours of black and rose-gold were identifiable across the salon. All bespoke ironmongery was made from mirror-polished steel and then electroplated using a combination of copper and gold alloy to create the consistent rose-gold finish.

Customers can enjoy a unique hospitality level of service in what is traditionally considered a retail environment. Each seat has its own iPad docking station that has been routed flush and concealed within the joinery. The hair-washing stations have been positioned downstairs to provide the patrons with a level of privacy. The designed elements came together to create a luxurious space that enhances the customer experience.


“Realising Holloway and Li’s design meant striving for quality in the detail at every stage. Their skill, passion and expertise made producing bespoke finishes to the highest standard a rewarding, collaborative process. The balance of practicality and function, reacting intelligently within site parameters, combined with the standout feature pieces, meant executing their scheme was a joy. AJ&B can’t wait for the next one with WH and are watching their rise to stardom closely!”

Tim Hill, Partner at Aldworth James & Bond Building Contractor on Show Dry